Clients are drawn to our design style. We do not compromise on the creative process. It does require time and effort to get a design right. Our designers will take your logo, corporate branding and marketing material, conduct research and produce an original design. We usually produce two separate designs with one inner page each for the initial “look and feel”. Once feedback is received we tweak the preferred design to final design approval. Due to our understanding of web principles, user interface and responsive design, we ensure that your website is user friendly and seamlessly compatible across browsers and mobile devices.
Once a design is approved, we develop/programme the website. There are two ways we do this. This can either be straight HTML/CSS where the website is built using the basic building blocks of the web, but is not easy to update without specialist knowledge. The second method is using a Content Management System (CMS). A CMS is software which facilitates the creation, publishing, distribution, organisation and management of digital content. They provide you with all the tools necessary to populate content on your site after training. We work with WordPress and Joomla!, two of the most popular and well supported Content Management Systems on the Internet. With these systems, you can purchase pre-built systems/templates which are quicker to set up and less expensive but give you less flexibility in terms of design and functionality. The other option is to build the site from the ground up on the CMS, thereby allowing for a custom build but using a robust system. Most of our client prefer custom CMS development.
Online marketing, SEO & Social media marketing
roadly speaking, online marketing encompasses a range of strategies, techniques and campaigns which increases the online presence of a company. Our websites don’t only need to look amazing, they also need to perform. From the get go, we consider your content strategy, information architecture, user-pathways and how to market your site to your audience. While these services can be completed as individual requirements, it is important for clients to realise that a combined strategy will yield better results.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a methodology of strategies, techniques and tactics used to increase organic visitors to a website by obtaining a high-ranking placement in the search results page of a search engine – including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by potential clients.
SOCIAL MEDIA MARKETING
When we set up a website, part of the process is to analyse your current social media presence and marketing. In the age of social media, businesses must be open to discussions with their customers and clients. It is important to find out what they like, what they dislike, and what ideas they can share with you. We can create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content. We produce measurable short and long-term goals and evaluate campaign performance.